Ad Persuasion

Commercials are more than just an opportunity to hit the fridge and grab a snack. Not only do ads pay for the TV shows you love, but they can sometimes be more entertaining - all the while selling you things you never knew you needed. What is it about television commercials that are so persuasive?

“Ad Persuasion” takes an analytical and entertaining look at some of the world’s most engaging TV commercials. Through the insider critique of the industry’s top experts, viewers learn how advertisers create the commercials that get you to buy their product against other competitors.

From high tech to low tech, simple to complex, cheap to shockingly expensive, “Ad Persuasion” brings you the ads you love and helps you unravel why they’re so persuasive.